Why get certified?

CA-AM Certification Translates into Better Business Outcomes

The ASAP certification program ensures that organizations get optimum value and efficiency out of the partnership practice and the alliance managers running it. In today’s fast-paced global economy, the “partner” function is as important as “build” or “buy.” ASAP-certified alliance practices and professionals quickly acquire the skills to guide collaborations to their desired goals–adding revenue, penetrating new markets, integrating new technology or knowledge, etc.–at a significantly higher rate than those carrying out partnerships on an ad hoc basis.

Tuesday, 17 September, 2024 | 10:30 AM - 5:00 PM

This interactive professional development workshop will review key alliance concepts and then move to a case scenario analysis and robust group discussion. Each segment will then conclude with a summary of key takeaways. In addition, this workshop will support the foundation of concepts, principles, and proven best practices that can be rapidly applied to daily activities to improve alliance results and become a credible and effective partner.

Workshop Bundle Includes:
Participation in full-day in-person workshop and a hard copy of The ASAP Handbook of Alliance Management: A Practitioner's Guide. Also included in the workshop fee is the online exam. Taking the CA-AM Certification Exam Prep Workshop is a requirement for becoming CA-AM certified.